|What do you think of shoes clubs?
I just found out about yet another shoe club - Sole Society. The first shoe club was of course started by Kim K. - ShoeDazzle, then another club popped up called Just Fabulous and now we can add another one to the mix. Sole Society.
Sole Society offers members the same features as ShoeDazzle. You enter a profile of your fashion likes or dislikes. This gives the club information to determine your overall style and what shoe you would most likely purchase. Based on what they determine from your preferences, they suggest several shoe styles for that member to select from each month. ShoeDazzle I believe may give it's members 3 or 4 choices, whatever you pick there is a flat price of $39.95 per shoe. JustFab is also $39.95 and Sole Society's monthly charge for one (1) shoe is $49.95. The shoe club displays a few styles they believe may appeal to the member's taste to purchase each month (hence the personal stylist angle). You can opt-out of buying anything that month by logging in and setting that option before a certain date.
I'm not quite sure what I think of that concept yet because even if you were an extremely busy person and was not able to shop the brick and mortar stores; there are still really good shoe deals to be had on-line from many different retailers and many of the shoes are brand-names under $50 dollars. Belk has really good deals (especially during seasonal clearance) and so does Macy's and Nordstroms Rack. I have picked up brands like BCBG, Jessica Simpson, Nine West, etc on sale either at the store or on-line for under $50 dollars.
Personally, I really need to try the shoe on if I'm unfamiliar with how the brand fits or I know their sizing is inconsistent - like Aldos! I also like the art of the hunt. I know what I like as soon as I see it and I don't think even with the most detailed survey that anyone can get my style down pat, even I don't know what will truly appeal to me until I see it, view it at different angles, walk around with them on or style an outfit around it.
Though, I thought some of the styles were cute on a few of the shoe clubs, I didn't see where any of them were exclusive designs for that particular shoe club or that they were using designers like Payless. I mentioned Payless because most of their shoes are vegan and it looks like the majority of shoes these clubs offer their members are made of vegan/PVC material. There is nothing wrong with that at all provided that each shoe has good workmanship behind it and they are able to work well with the material so it "realistically" mimics natural fibers.
I like what Payless has done with Alice + Olivia and Chris Siriano. I wonder now that other companies are getting into the 'shoe club' game if Kim K. will step it up a notch and start using guest designers? Certainly, she now needs something to separate ShoeDazzle from what looks like a forming 'pack'. Would you become a member of a shoe club?
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