|I had to do another post about this, I did a post a few months back when Allie from “My Wardrobe Today” a long-time blogger was thinking about walking away from her blog because of her new family commitments and the fact that the blogsphere was getting overrun with fashion blogs. When Allie started blogging it was really nice, unexpected “kind of idea” to see someone blog in detail about their fashion and beauty purchases. Alley’s blog along with Stylediary and StyleBytes (both websites now defuncted) was really the first time I saw this kind of concept played out in a blog format.
As the popularity of this format grew to new heights with veterans like Rumi from Fashion Toast and Susie Bubble who were also headed in the same direction as Allie prior to starting their own blogs. Retailers, advertisers and fashion magazines took note. Print media was on the decline and blog-based sites were growing in readership, the worm started to turn. Making this style of blogging competitive. Now companies saw a huge potential and market in fashion bloggers and video blogger via youtube. I’m sure as time progressed they decreased the number of print ads in mags and newspapers and started “courting” fashion bloggers and vbloggers to advertise their products. We get it and we understand it. This new interest has taken some bloggers to new heights. I know quite a few of them when they started out (Rumi, Susie) did not anticipate the success that they would receive nor were they doing it for that reason. It was all very novel and very grassroots at the time (knowing of the two mentioned bloggers from my mystylediary.net days).
However, it seems that now outfit/fashion bloggers right out the gate are entering into this arena with profit and business goals in mind. This, in my opinion, has lead to an overrun of quantity vs. quality. Yes, there are way too many people doing this type of blogging and it’s even worse on the “mommy blogging” side of the town, but that’s a whole other topic!
Some bloggers are going to all kinds of lengths to be the next big blogger with front row seats to fashion week and designer sending over free merchandise, but what does it all mean to the majority of women who can’t afford designer anything or have no desire to attend any fashion related events. What does it mean to a computer programmer, a teacher or a law student who just wants affordable and creative clothing ideas but really have no interest in the industry? There are blogs out here with content that meets their needs but they don’t receive the publicity or recognition they deserve; so women who are searching for this kind of content on the web may have a hard time finding it!
Many of the smaller, quality blogs are getting lost in the shuffle. Blogs like Allie’s and others who do have something real, fresh and honest to offer the women who visit their blogs are getting overlooked and somewhat frustrated as the blogsphere grows out-of-control. Quality blogs that showcased women of different sizes, ages, ethnicities and economic backgrounds are being overlooked and lost in a sea of never ending fashion blogs, with a slew of blogs being created every single day!
It’s hard to standout at times and find or retain your audience — in a blogsphere where everybody and their mother is attempting their hand at fashion-related blogging not to mention the mess of other blogs with different topics already cluttering up cyberspace. It would make a new blogger with quality content just starting out and/or one who has been blogging for a few years just give-up as the blogging environment because oversaturated.
Some how each blogger has to find a way to hold on to their love or joy for blogging. It’s hard to feel that way at times, especially when you see others experiencing (what one could perceive as) more success then yourself. But, IMO you have to keep the whole thing in perspective and remember why you are blogging and what you enjoy and love about it. If you start looking at what the next blogger is doing, you lose your focus on providing quality content for the readers who visit you. Stay focused and enjoy what you do and don’t get distracted from your message and what you want to give to your readers. If you get frustrated, maybe re-evaluate your content and see if you need to go in another direction. But don’t let all the “noise” in the blogosphere discourage you or stop you from writing or displaying the content YOU have to offer. Stay positive!
Note: I thought this website had some good tips for new bloggers.
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